Thursday, April 12, 2012

Logo Design Work


Designing a logo is always full of challenges. You got a Design Brief and you have to create the finished deliverable... its fun!


Below here is a latest logo design model done for a capital market based company who were just launching. Submitted logo's and their concept note:
Option 1- Logic: This a typo logo with graphical representation of a globe & a key. They success for opening global opportunities lies within the key, and in between them AN CAPITAL serves as a bridge. Choices made through the company will shape global destiny.

Option 2- Logic: This a typo logo with a graph representation of going upward, “AN” stays as prominent while the graph beside represents sense of achievement.
Option 3- Logic: N basically represents the fast track of the market. The upward arrow represents the up’s & down’s of business, but, ends up going upward. There is a fine balance between going up & down in the graph, which denotes stability, which can be achieved through the company.  
Option 4- Logic: This a graphic logo with typo representation of a upward graph & a key, “AN” lies within the graph and ends up going upward. While the key symbolizes open opportunities.
Option 5- Logic: This a typo logo with a graph representation of going upward, “AN” stays as prominent while the graph beside represents sense of upward achievement.
Option 6- Logic: This is a creative logo where 3 symbols are there. Human shape, arrows & swoosh. Human shape depicts that its “all about people”, arrow “going upward”, swoosh “under the special care” that “AN” offers. 
The job was done! They selected the 4th Option from top..a few touch up's  and finally ended up designing their stationery. It was fun!



No comments:

Post a Comment