Food retailing in India | Visual Merchandising and Store Design | VMSD.com

Food retailing in India | Visual Merchandising and Store Design | VMSD.com

Logo Design Work


Designing a logo is always full of challenges. You got a Design Brief and you have to create the finished deliverable... its fun!


Below here is a latest logo design model done for a capital market based company who were just launching. Submitted logo's and their concept note:

Option 1- Logic: This a typo logo with graphical representation of a globe & a key. They success for opening global opportunities lies within the key, and in between them AN CAPITAL serves as a bridge. Choices made through the company will shape global destiny.

Option 2- Logic: This a typo logo with a graph representation of going upward, “AN” stays as prominent while the graph beside represents sense of achievement.

Option 3- Logic: N basically represents the fast track of the market. The upward arrow represents the up’s & down’s of business, but, ends up going upward. There is a fine balance between going up & down in the graph, which denotes stability, which can be achieved through the company.  

Option 4- Logic: This a graphic logo with typo representation of a upward graph & a key, “AN” lies within the graph and ends up going upward. While the key symbolizes open opportunities.

Option 5- Logic: This a typo logo with a graph representation of going upward, “AN” stays as prominent while the graph beside represents sense of upward achievement.

Option 6- Logic: This is a creative logo where 3 symbols are there. Human shape, arrows & swoosh. Human shape depicts that its “all about people”, arrow “going upward”, swoosh “under the special care” that “AN” offers. 

The job was done! They selected the 4th Option from top..a few touch up's  and finally ended up designing their stationery. It was fun!

Window Display Food

Window Decor & Display


This window is one of the trademark for the history of Food Bazaar - A part of Future Group Venture, designed by me and executed at floor level. It was a great pleasure to see the concept of food is taking a different turn all together.

Though Visual Merchandising has never been appreciated much in India, but, the feeling and the challenge to design such a window which is different and a bold step in Indian Food Retail.


-Abhijit Roy

Packaging Design


Here is one of the best packaging done so far and launched at PAN INDIA level, EMAMI - Boroplus Sun Protection Lotion. This was the first ever Emami was trying to launch some thing in Sun Protection. Brand Ambassador is well known - Karina Kapoor.

In the first phase the packaging was done as above, later the packaging was done as below. It's always feels good to see one's creativity coming into reality. It was great experience working with BP Team. Thank you all for giving me the opportunity to work with Emami.

Trend setting Fashion Garment Design

Unique Selling Proposition: Cheaper Price, Future trend, Better Comfort & Absolute Durability.

Product Description: Women fashion garment & accessories made up of Vectran Fibers or biodegradable plastic fibers and fabric and thermal fabrics.

This is a completely unique garment and range of accessories which will set new marks in the fashion industry keeping in pace with the continuously global changing scenarios, like, fashion, environment, cost, uniqueness etc. Careful use of plastic  & thermal agents in the designs makes it very lucrative and trend setting.

Graphic Design Work - Brochure


Here is a sample of my design work for a travel agency seeking to design their brochure, I got the brief and started working on it, it took me two days to finish it. It's a three fold brochure designed for 4 color offset print. ***(click on image to enlarge)***

Unique Easter Egg Decorating Ideas


Decor Ideas for your home do not have to break the bank. If you are looking for some cool, decorating ideas you have never considered, you've come to the right place. Accessorizing a room is probably one of my most favorite aspects of the design process.
a
IDEA GARAGE: #1: 
a

You'll need:
Eggs 
Dry Twigs
Fabric Color
Brush
Scissors
Pencil
Red Ribbon 
(if you want to explore!)
a
What to do: Dye egg blue and let dry completely. Draw designs lightly with pencils what ever you want. First paint the large parts, Let dry. Then the small finishing parts, Let dry. Place the eggs in the nest and tie a not with red ribbon for finishing touch.a
Tips: You will need soft dry twigs for the nest. First start with the base structure, you can also put a coconut half round shell or any other round object to get the shape, Wrap the twig, then use black thread (if you think, its not going to last!) to tie the twigs together, spread a little water on the twigs, then give finishing touch with the scissors by cutting the unwanted twigs. Thats it!
a
IDEA GARAGE: #2:
a

You'll need:
Eggs 
Fabric Color
Brush
Pencil
Red Ribbon 
a
What to do:
Take white egg, draw cartoon with pencil, then use paint to finish the cartoon. Use your imagination to decorate the egg's (:D)!!!
a
AND YOU ARE ALMOST READY FOR EASTER!
a
- Roy (If you liked it, do post it!)